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And we have...Contact!
Sun, Aug 2 2009 02:37 PM
| contacts, marketing, networking
| Permalink
Its been a month since I launched Alirat Website Design officially and what a full and exciting month its been! It struck me the other day that, personality or socially-wise I am and have always been a bit of a loner. Being an accountant gave me the opportunity to hide away and count beans by myself all day, and I was comfortable with that. Now the world is turned upside down (in a good way) and I have to make contact with people all the time in order to promote my business.
Its not enough to sit behind a computer screen with an Adwords campaign and expect business to come flooding in. There is a lot of hard work involved, making connections with people, establishing trust, and learning how to sell. Starting a small business takes a dogged focus and the willingness to work 18 hour days. I am loving it. I would never work these kind of hours in paid employment, but my new boss is a hard taskmistress!
Networking is the key for me. I have a lot of contacts from my previous career that I can now call upon, already established business relationships. I have also joined BNI, Business Networking International, an organisation I have been familiar with in the past and whose philosophies are closely aligned with mine. Like eating nice big cooked breakfasts.
In the course of meeting clients I am having a lot of discussion around what makes a small business successful, and how to market on a tiny budget, as a lot of my clients are small businesses themselves.(My prices appeal.) So the contact is stimulating and interesting and very positive.
So it is with amusement that I realise that this new challenge of meeting people, making contact, is in fact a very positive thing and not the dreaded drag that I thought it would be. As they say...Woot!
Its not enough to sit behind a computer screen with an Adwords campaign and expect business to come flooding in. There is a lot of hard work involved, making connections with people, establishing trust, and learning how to sell. Starting a small business takes a dogged focus and the willingness to work 18 hour days. I am loving it. I would never work these kind of hours in paid employment, but my new boss is a hard taskmistress!
Networking is the key for me. I have a lot of contacts from my previous career that I can now call upon, already established business relationships. I have also joined BNI, Business Networking International, an organisation I have been familiar with in the past and whose philosophies are closely aligned with mine. Like eating nice big cooked breakfasts.
In the course of meeting clients I am having a lot of discussion around what makes a small business successful, and how to market on a tiny budget, as a lot of my clients are small businesses themselves.(My prices appeal.) So the contact is stimulating and interesting and very positive.
So it is with amusement that I realise that this new challenge of meeting people, making contact, is in fact a very positive thing and not the dreaded drag that I thought it would be. As they say...Woot!
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