Robert Baden-Powell was a British Army officer born 1857 – died 1941 and during his life was the founder of the Boy Scout Movement. I bet you can see where I am going with this can’t you! His most famous motto was “Be Prepared”, and what a great motto that is. E-commerce success depends on preparation, but Baden-Powell had a few more notable quotes, as we shall see.

Our attention spans aren’t very long these days so you may fall asleep half way through this next quote of his, but stick with this as it’s an important lesson. “If you make listening and observation your occupation you will gain more than you can by talk.” One wit has been heard to say “We were given 2 ears and 2 eyes and only 1 mouth for a reason!” Baden-Powell was a little more succinct with another famous quote of his “There is no teaching to compare with example”.

The preparation needed for your e-commerce store needs observation. Go shopping yourself. You can get all the way through a sale and stop short [Read more...]