I get asked this question a lot. First, what is a Facebook “Fan Page”? When you have a “Page” in Facebook (that is a marketing page for your business) people who ‘like’ the page then get your updates when you post as your page. A “Fan Page” is the page a first time visitor lands on. This should be your conversion message to get them to “like” your page. As an ongoing strategy you should also have a plan to engage your fans to ensure they keep receiving your messages. [Read more...]
What Sir Baden-Powell Can Teach Us About
e-Commerce Success
April 11, 2011 By Leave a Comment
Robert Baden-Powell was a British Army officer born 1857 – died 1941 and during his life was the founder of the Boy Scout Movement. I bet you can see where I am going with this can’t you! His most famous motto was “Be Prepared”, and what a great motto that is. E-commerce success depends on preparation, but Baden-Powell had a few more notable quotes, as we shall see.
Our attention spans aren’t very long these days so you may fall asleep half way through this next quote of his, but stick with this as it’s an important lesson. “If you make listening and observation your occupation you will gain more than you can by talk.” One wit has been heard to say “We were given 2 ears and 2 eyes and only 1 mouth for a reason!” Baden-Powell was a little more succinct with another famous quote of his “There is no teaching to compare with example”.
The preparation needed for your e-commerce store needs observation. Go shopping yourself. You can get all the way through a sale and stop short [Read more...]
How to Set up an E-Commerce That Sells
April 3, 2011 By 2 Comments
Why would anyone set up an e-commerce website that doesn’t sell? Of course people don’t do it on purpose, but the truth remains that there are e-commerce sites that do not sell anything! I find myself going through the same basic tips and advice with people when they come to me for advice. So I thought I would impart some of my wisdom in a series of articles.
My experience with e-commerce sites started with soapcraft, which made a sale within half an hour of the site going [Read more...]
