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SEO And The Moving Goalpost

July 14, 2011 By Leave a Comment

Are you relying on your SEO expert to keep you up to date with the latest trends? Then you need to read this. SEOMOZ.com come out with an annual report on the Google algorithm and what is interesting are the changes that have occurred over just the last two years.

This chart is available from the SEOMOZ.com website and it shows some interesting changes.

2011 Overall Ranking Algorithm

2011 Overall Ranking Algorithm

Compare this from SEOMOZ

2009 Overall Ranking Algorithm

2009 Overall Ranking Algorithm

Have a look at this website and then do a pop quiz with your SEO professional to check whether they are up with the play. After all you are paying them.

Filed Under: SEO

Do Your Customers Find You or Do They Find Your Competitors?

May 8, 2010 By Leave a Comment

The world is changing. Fast. What used to work does not seem to be effective any more and not grasping this can cost a business a lot of money.

Let me explain. Five years ago we still used the Yellow Pages to look up a business. Now most of us reach for Google, the Yellow Pages propping up our computer monitor while Yellow (the corporation) post eye watering losses. [Read more...]

Filed Under: google, google analytics, Marketing, SEO

I’m Googled Therefore I Am…

July 8, 2009 By Leave a Comment

The purpose of a website is not be be found on search engines, but without being seen there isn’t a lot of point is there? Paradoxically the more that people try and ‘game’ the search engine pot of gold the more they are at risk of being penalised by Google. I have been reading about the blacklisting that can happen to websites who’s webmasters resort to ‘dirty tricks’ such as keyword stuffing. [Read more...]

Filed Under: google, SEO