Do Your Customers Find You or Do They Find Your Competitors?

The world is changing. Fast. What used to work does not seem to be effective any more and not grasping this can cost a business a lot of money.

Let me explain. Five years ago we still used the Yellow Pages to look up a business. Now most of us reach for Google, the Yellow Pages propping up our computer monitor while Yellow (the corporation) post eye watering losses. [Read more...]

Websites that Suck

I’m going to have a little rant here, so put on your rain-hats, bring out the popcorn and listen up!

The website industry here in New Zealand seems to have very little (make that no) regulation and anyone can set themselves up as a website designer. Apparently there is an association, but I’m not overly impressed with their website – [Read more...]

A Series of ‘How To’ Articles – Google Analytics

I know what its like to learn something new, I do it all the time. I am totally addicted to learning new things, actually. One of the hardest parts for me is getting those basic (and I mean really basic) bits of information on which the rest of the knowledge builds. Those snippets of information are often missed in tutorials. Its like, “well everyone knows that!” And I feel stupid for even asking. I find that once I can get a toehold with these foundation facts I am well on my way. [Read more...]