Launching my new 0800 number

0800 4 ALIRAT

October 1st not only marks the new GST regime, but the launch of my 0800 number. 0800-4-ALIRAT appropriately enough. I have quite a few out of town clients, (even clients overseas- although the 0800 number isn’t going to help them!) and I want to be accessible. [Read more...]

Do Your Customers Find You or Do They Find Your Competitors?

The world is changing. Fast. What used to work does not seem to be effective any more and not grasping this can cost a business a lot of money.

Let me explain. Five years ago we still used the Yellow Pages to look up a business. Now most of us reach for Google, the Yellow Pages propping up our computer monitor while Yellow (the corporation) post eye watering losses. [Read more...]

I’m Googled Therefore I Am…

The purpose of a website is not be be found on search engines, but without being seen there isn’t a lot of point is there? Paradoxically the more that people try and ‘game’ the search engine pot of gold the more they are at risk of being penalised by Google. I have been reading about the blacklisting that can happen to websites who’s webmasters resort to ‘dirty tricks’ such as keyword stuffing. [Read more...]